The last five years have produced an increasingly fevered body of business-speak that has achieved almost cult-like status. Expressed variously as ‘always be shipping‘, or ‘fail fast‘, the people who promote this approach would have us believe that leadership–indeed, the very act of creation–is achieved by mere momentum alone.
Just keep doing things, say these proponents–get stuff out the door–and success will be guaranteed. Grab ahold of an idea, turn it into a product or service, but above all, get it out the door. Sure you’ll fail–in fact, you’ll fail many times–but eventually you’ll succeed. After a dozen crappy launches you’ll finally stumble on your personal mega-success–your own Angry Birds or iPhone, your own Mad Men or American Idol, your Frisbee or Beanie Baby.